Privacy Policy
Part 1 - Introduction
Thank you for your interest in our company. The protection of your data is important to us, so we have made it our mission to safeguard and protect your data and your rights in relation to data.
Personal data such as names, addresses, email addresses and telephone numbers are always processed in accordance with the General Data Protection Regulation, as well as with the country-specific data protection regulations relevant to us. This Privacy Policy contains information about the type of data that we collect, the extent to which we collect data and its purpose, and also about the rights that you have, provided that personal data has been collected or processed.
Throughout the Privacy Policy, we use various legal and technical terms. An explanation for these can be found in the section entitled "Definitions".
As the persons responsible for data processing, we have taken various different technical and organizational measures to ensure the personal data that we process is protected as completely as possible. Internet-based data transfer can however create security gaps, which means that absolute protection cannot be guaranteed. For this reason, you also have the option to communicate personal data to us through alternative methods, i.e. by telephone.
This Privacy Policy applies to personal data of our customers and suppliers, as well as of the visitors to our website.
The company that is responsible for data processing ("MAGIX" or "we") in accordance with the relevant data protection laws (including the General Data Protection Regulation (Regulation (EU) 2016/679) ("GDPR") is:
- MAGIX Software GmbH
Quedlinburger Str. 1
10589 Berlin
Germany
Email: privacy@magix.net
In order to protect the interests of all data subjects affected by data processing, we have appointed a data protection officer. They can be contacted under the following details:
- MAGIX Software GmbH
Data protection officer
Quedlinburger Str. 1
10589 Berlin
Germany
Email: privacy@magix.net
You can contact our data protection officer directly and at any time with any questions or concerns relating to data protection.
Important: Please note that this Privacy Policy may change from time to time. Please use this page to keep yourself up-to-date, as any possible future amendments will be made here.
If you do not agree with a certain aspect of our Privacy Policy, you are entitled to certain legal rights, where applicable. These are described in the respective section below.
Part 2 - Summary:
Our Privacy Policy at a glance
1. What personal data do we collect?
If you are a customer of MAGIX, i.e. a user of our software, we must collect and use certain personal data in order to provide the right services to you, e.g.: (1) to deliver goods ordered, (2) to distribute updates and patches for your software, (3) to ensure that your software's licence is properly managed and to prevent product piracy, as well as (4) to provide you with information about offers which could be of interest to you.
A detailed description of which personal data we collect in this way can be found in the section entitled "Our Privacy Policy in detail".
User data:
If you are a customer of MAGIX, i.e. a user of our software, we must collect and use certain personal data in order to provide the right services to you, e.g.: (1) to deliver goods ordered, (2) to distribute updates and patches for your software, (3) to ensure that your software's licence is properly managed and to prevent product piracy, as well as (4) to provide you with information about offers which could be of interest to you.
A detailed description of which personal data we collect in this way can be found in the section entitled "Our Privacy Policy in detail".
Supplier data:
We require certain information from our suppliers and providers in order to ensure that operations run smoothly. This includes taking contact details for the responsible person in your company in order to communicate with them. We also require further information such as your bank details, so that we can pay you for the services that you have provided (subject to contractual agreement).
A detailed description of the personal data that we collect about you can be found in the section entitled "Our Privacy Policy in detail".
Visitors to the website:
We collect a limited amount of data from visitors to the website. This is to facilitate navigation on our websites and to better manage the services that we offer to you. The data we collect in this way comprises information about how you use our website and how often you access it.
Further information about the data that we collect about you when you visit our website can be found in the section entitled "Our Privacy Policy in detail".
2. From whom is personal data collected?
User data:
We generally only collect your personal data directly from you.
Supplier data:
We only collect your personal data directly from you in the course of working together with you.
Visitors to the website:
We collect data using cookies in accordance with your cookie settings when you visit our websites.
We also collect data from you when you contact us via the websites, for example when you enter information into a contact form or use the chat function. Generally, we may collect certain data automatically as soon as you access our website or read or click on an email from us.
Cookie settings:
The cookie settings are provided by OneTrust.
More information about cookies and cookie preferences can be found here:
3. Why we collect personal data and what we use it for
User data:
We collect and use information about our customers (i.e. users) to make sure that the contractual agreement between you and MAGIX is properly implemented in order to ensure a smooth business relationship. For example, we require personal data in order to process sale and license agreements and so that we can send you the products that you have ordered. A user account, which stores personal data, is required to use our software. We require this in order to offer you multi-user licence management and to prevent product piracy. We also partly require personal data from you in order to provide you with our services (such as customer support).
More information about how we use your personal data can be found in the section entitled "Our Privacy Policy in detail".
Supplier data:
We use your personal data primarily for two reasons: The first is to make sure that the contractual agreement between you and MAGIX is properly implemented in order to ensure a smooth business relationship. The second is to ensure compliance with legal regulations.
More information about how we use your personal data can be found in the section entitled "Our Privacy Policy in detail".
Visitors to the website:
We use your data to to process your requests and to facilitate navigation on our website in accordance with your cookie settings, for example to display offers which we think will be of interest to you, or to save the contents of your shopping cart in the Store for your next visit.
4. Disclosure of personal data
User information
We transmit your personal data for the following reasons: (1) The first is to ensure that you receive the goods that you have ordered from us (i.e. transmission to a delivery service provider), (2) to payment service providers like PayPal, (3) to companies that dispatch the newsletter for us and/or (4) or to companies that provide us with support services.
An overview of the categories of recipient to whom your personal data can be given can be disclosed in the section entitled "Our Privacy Policy in detail".
Supplier information
Unless you have specified otherwise, we can disclose your information to any of our group companies as well as associated third parties, e.g. service providers and organizations which we use and provide services for.
An overview of the categories of recipient to whom your personal data can be given can be disclosed in the section entitled "Our Privacy Policy in detail".
Visitors to the website
If you have given consent, we can pass your information to web analytics service providers, affiliate networks, marketing automation platforms and social media services, in order to ensure that you only receive appropriately targeted advertisements.
In general, with your consent, we reserve the right to also transmit your data to other countries outside of the EU or EEA. In this case, we will however ensure through appropriate arrangements a level of data protection corresponding to the level of protection ensured by the GDPR.
5. Duration for which we store personal data
The criteria for the duration of storage for personal data is the respective legal retention period, after which the data will be deleted. In addition to this, we save the respective data only provided that they are still necessary for the fulfillment of a contract.
More information about our basic procedures relating to storage of personal data can be found in the section entitled "Our Privacy Policy in detail".
6. Rights of the data subject – which rights do you have in relation to your personal data stored by us?
Even if we already hold your personal data, you are entitled to various rights with regard to this information. If you would like to talk to us regarding this, please do not hesitate to contact us. We will make every effort to take care of your query as soon as possible and every case will be treated in accordance with applicable legal regulations. Please note that we may record our communication in order to better solve the issues raised by you.
Insofar as we save your personal data, certain legal rights apply (the "rights of data subjects"), which we will outline here. More information about individual rights can be found in the section entitled "Our Privacy Policy in detail".
- Right to access information
At any time, you have the right to request us to confirm which information we have saved about you, and to request that this information be changed, updated, or deleted. We can then comply with your request. We also have the following options:- We may ask you to confirm your identity, or request further information, and
- provided that this is permitted by law, we can decline your request. In this case, we will explain the reasons for doing so.
- Right to objection:
If we use your data because we believe this is in our legitimate interests and you do not agree, you have the right to object. We will respond to your request within 30 days. In certain cases, we are entitled to extend this period. We will usually only disagree in very narrowly defined circumstances. - Right to revoke consent:
If we have obtained your consent to process your personal data for specific activities (for example, in order to send you advertisements), you can revoke this consent at any time. - Right to correction
You have the right to request that the personal data concerning you be immediately corrected or amended. - Right to deletion
In certain situations (for example, if we have unlawfully processed your data) you have the right to request us to delete your personal data. We will reply to your request within 30 days (in certain cases, we may however have the right to extend this period) and we will only disagree in very specific, narrowly defined circumstances – for example, if the data is absolutely necessary in order to continue to provide our services to you or to ensure the protection of our intellectual property. If we agree to your request, we will delete your data, but we will generally assume that you wish your name to be included in the list of persons that do not want to be contacted. In this way, we minimize the chance that you will be contacted in the future should your data be collected separately under other circumstances. If you do not wish this, please let us know. - Right to restrict processing
Instead of requesting deletion, you can also request from us that the processing of your data be restricted or blocked. We will also reply to this request within 30 days, except if we still need the data, for example in order to continue to provide our services to you or to ensure the protection of our intellectual property. - Right to data portability
Should you wish, you have the right to transfer your data from us to another person responsible. We will support you by transferring your data directly for you or by providing you with a copy in a standard machine-readable format. - Rights relating to automated decisions (profiling)
Under certain circumstances, you have the right not to be subject to a decision that has been based exclusively on automated processing and that will have legal effect against you. However, under certain circumstances we may have a legitimate interest in such automated decision-making. - Right of appeal to a regulatory body
You also have the right to lodge a complaint with a local regulatory body. Details about this can be found in the section entitled "Our Privacy Policy in detail".
7. Use of cookies
Our websites/web services use "cookies". Cookies are small text files that are saved on the hard drive of your PC (client) for a defined period. An overview of the cookies used and your options for setting them can be found here:
Part 3: Our Privacy Policy in detail
A. Detailed information on collection
1. What personal data do we collect?
User data:
We collect some data about our customers and users that we require to implement contracts and for license management and copy protection of our products. We therefore require your name, your email address and country of residence in order to create a user account, which is then used to activate software or content. The same information is collected when you register for our newsletter. We may also require further information from you (e.g. address, telephone number or date of birth), for instance for Store purchases, ordering of services, registering domains or ordering subscriptions. You may also provide us with further data – this is optional. The specific data collected depends on the form or input mask used, or will be clarified by our support staff over the phone.
If for any reason we require additional personal data from you, we will let you know.
Supplier data:
We only collect data about suppliers insofar as this is necessary, in order to maintain a streamlined business relationship. We collect data about our contact person in your organization, and some names, telephone numbers and email addresses. We also collect bank data for the purpose of making payments to you. We can also collect additional information that someone from your organization has shared with us. In certain circumstances, e.g. if you have been in contact with our financial department or billing department, our telephone calls with you may be recorded, regardless of local regulations and requirements.
2. From whom is personal data collected?
We generally only collect your personal data directly from you. We do not collect personal data from any other sources.
3. Why we collect personal data and what we use it for
User data:
In general, we use data on our users and customers in the following ways:
a) Advertising measures
Pursuant to Section 7 (3) of the law against unfair competition (UWG) of the Federal Republic of Germany, we are entitled to use the email address provided when a purchase is made in our shop for direct marketing for our own similar products or services. If you no longer wish to receive our product recommendations, you can unsubscribe from them at any time without incurring any costs other than the transmission costs according to the basic rates. To unsubscribe, simply click on the "Unsubscribe" link at the bottom of any of our product recommendation emails or send an email to privacy@magix.net.
b) Functionality of our products and security of our intellectual property rights
We are dependent on protecting our intellectual property rights, not least for the purposes of being able to offer you our products and services at their usual standard of quality and at attractive prices. In order to guarantee effective copy protection and enable you, depending on the product, to use our software on several computers, each installation of our software is linked to your user account, where certain data must be obligatorily saved (name, email address and country). It is only in this way that we can provide you with updates and patches for your software. To guarantee smooth operability of our products, you are therefore required to provide us with the above mentioned data
c) Assertion, exercise or defence of legal rights
In unusual cases, we may also use your personal data in order to assert, exercise or defend legal rights.
We may use your personal data for these purposes if it corresponds with our legitimate interests. More information about what this means can be found in the section entitled "Our Privacy Policy in detail".
Supplier data:
We will only use your information in order to conduct our business relationship with you in an optimal manner. To this end, we save your data in our database so that we can contact you in accordance with our agreement and can use your services. In unusual cases, we will use this data for the assertion, exercise or defence of legal rights.
4. Disclosure of personal data
We may share your personal data with the following categories of people in a variety of ways and for a variety of purposes, as appropriate and in accordance with local laws and regulations:
- All company groups
- Tax authorities, audit authorities or other authorities, if we in good faith believe that we are required by law or other regulation to disclose such information (for example, because of a request from a tax authority or in connection with an anticipated legal dispute)
- External service providers that provide services in our name (including external email providers, auditors and accountants, technical support)
- Providers of external IT services and storage providers, if a corresponding arrangement (or similar assurance) exists
- Marketing technology platforms and suppliers
If in future we merge with or are acquired by another company (or should meaningful discussion about such a possibility take place), we may disclose your personal data to the (future) new company owners.
In general, with your consent, we reserve the right to also transmit your data to other countries outside of the EU or EEA. In this case, we will however ensure through appropriate arrangements a level of data protection corresponding to the level of protection ensured by the GDPR.
5. Duration for which we store personal data
We process and save personal data solely for the duration necessary for achieving the purpose for which the data was stored, or as stipulated in laws and requirements set by the European directive and regulation provider or another legislator to which we are subject.
If the storage purpose ceases to apply or if a storage period prescribed by European directive and regulation provider or another competent legislator expires, the personal data will be deleted routinely and in accordance with the statutory provisions.
6. How we protect your personal data
We will adopt all reasonable and appropriate measures to protect the personal data we have stored from misuse, loss or unauthorized access. To this end, we have taken a range of technical and organizational measures. This includes measures to deal with any suspected breaches of data.
If you believe that your personal data has been misused or has been lost or has been accessed without authority, please inform us immediately. Our contact details can be found in Part 1 of this Privacy Policy.
B. Detailed information about use and processing
We collect a limited amount of data from visitors to our websites in order to facilitate navigation of our websites and to better manage the services that we offer to you. You can use our websites without having to provide any personal data. In certain cases (e.g. Store orders, product activation etc.), processing of personal data may be required.
1. General data and information collection
Our websites collect a variety of general data and information each time one of their pages is loaded. This general data and information is saved to our server log files. Data that may be collected includes (1) browser types used and their versions, (2) operating system used, (3) the website from which an accessing system reaches our websites (what is known as a "referrer"), (4) subpages on our websites that are accessed by an accessing system, (5) date and time of visit to websites, (6) an Internet Protocol Address (IP address) and (7) any other similar data and information, that could serve as hazard prevention in the event of an attack on our IT systems.
No conclusions are drawn about the data subject during the use of this general data and information. This information is required in order to (1) correctly transmit the content of our website, (2) optimize content of and advertising for our website, (3) guarantee the permanent functional operability of our information technology systems and technology for our website, and (4) in the event of a cyber attack, provide law enforcers with necessary information for prosecution. This anonymously collected data and information is therefore evaluated by us statistically and also with the aim of increasing data protection and data security in our company ultimately to ensure an optimum level of protection for the personal data processed by us. Anonymous server log file data are stored separately from all personal data provided by a data subject and deleted regularly after a deadline appropriate for the purposes of storage has expired.
2. Registration on our website
You can register your personal data on several of our websites, for instance by signing up to our newsletter or setting up a user account (e.g. through placing an order or by activating a MAGIX product). The specific personal data you submit to MAGIX is dependent on the type of input mask used for registration. The personal data submitted by the data subject will be collected and stored for the sole purpose of internal use and purposes by MAGIX. We may arrange for disclosure to one or more contract processors, for example a parcel service provider, who also uses the personal data exclusively for an internal use that is attributable to us.
When registering on a MAGIX website, the IP address provided by your Internet service provider (ISP), date and time of registration will also be stored. This data is stored against the background that the misuse of our services can only be prevented in this manner and that this data may enable committed criminal offences to be investigated. In this respect, the storage of this data is necessary for MAGIX security reasons. This data will not be passed on to third parties unless required to do so by law or for the purpose of criminal prosecution.
Registration by voluntarily submitting data also enables us to offer you content or services that may only be offered to registered users due to to the nature of the offer. Registered users are free to modify personal data submitted during registration or have them deleted in entirety from our database.
Upon request, we will provide you at any time with information about which personal data we have stored about you. We will also correct or delete personal data upon your request or notification, as long as this does not conflict with any legal storage obligations. Our data protection officer is available as a contact person in this regard.
3. Subscription to our newsletter
Users have the option of subscribing to our newsletter via our websites. The specific personal data you submit to us when signing up to the newsletter is dependent on the type of input mask used.
You can only receive our newsletter if you (1) have a valid email address and (2) have registered for newsletter distribution.
When registering for the newsletter, the IP address provided by your Internet service provider (ISP), date and time of registration will also be stored. The collection of this data is necessary in order to track (potential) misuse of email addresses at a later point in time and therefore fulfils the purpose of legal protection for MAGIX.
Personal data stored within the scope of registration for newsletters will only be used in order to distribute our newsletter. This data will solely be transmitted to Emarsys eMarketing Systems AG, Hans-Fischer-Strasse 10, 80339 Munich, whom we have commissioned to distribute our newsletter. In addition, no data is disclosed to third parties. You can cancel the use of your email address for advertising purposes at any time by clicking "Unsubscribe" at the bottom of the newsletter. You can at any time revoke the consent you have granted for storing personal data in order to receive our newsletter.
4. Newsletter tracking
The MAGIX Software GmbH newsletters contain what are known as tracking pixels. A tracking pixel is a miniature graphic embedded in emails in HTML format for the purposes of recording and analyzing log files. This enables us to conduct a statistic evaluation of the success or failure of our online marketing campaigns. On the basis of the technology used, we can recognize whether and when an email was opened by you and whether you clicked on the links within the email.
Data collected in this manner is stored and evaluated on our account by Emarsys eMarketing Systems AG, Hans-Fischer-Strasse 10, 80339 Munich, in order to optimize newsletter distribution and modify the content of future newsletters further so that they match the interests of the data subject receiving the newsletter. Your data will not be disclosed to any third parties. You can revoke your declaration of consent, which you have provided separately, in this regard at any time here:
5. Contact options via the websites
Our websites contains legally required information, which enables us to be contacted rapidly in a direct manner, for instance by email. If you contact us by email or via a contact form, the personal data submitted by you will be stored automatically. We store this voluntarily submitted personal data for purposes of handling or to communicate with you; we will not pass it on to third parties.
6. Use and application of third party tools and services on our websites
We have integrated various third-party components onto our websites to enable us collect your data in a way that is compliant with data protection requirements. The following provides you with more information about this: For information on a third-party services that require consent, please see the section on Cookies/Cookie settings.
a) Onetrust
We use the cookie consent solution OneTrust, a service provided by OneTrust LLC, Dixon House, 1 Lloyd's Avenue, London, EC3N 3DQ ("OneTrust"). OneTrust stores information about the categories of cookies used by the website and whether you have given or withdrawn your consent to the use of each category. You can find more information and the options for setting cookies here.
b) GoogleTag Manager
Google Tag Manager does not collect or transfer any data to third parties. Google Tag Manager only processes your cookie settings. It is therefore a necessary tool for compliance with the current data protection requirements.
c) Dynamic Yield
Our website uses Dynamic Yield, a service provided by Dynamic Yield Ltd., Highlands House, Basingstoke Road, Spencers Wood, Reading, Berkshire, England RG7 1NT (https://www.dynamicyield.com).
Dynamic Yield is a technology company that provides basic content and news on the website.Dynamic Yield is used in a special privacy mode (Active Cookie Consent mode) by default. No cookies are used and no cross-page visitor session are calculated in this mode. Visitors are not offered personalized experiences unless they actively give consent. Only visitors who have given their consent receive personalized experiences.
You can learn more about this at: https://www.dynamicyield.com/platform-privacy-policy/
i) Tawk.to live chat
Some of our online offers include the application Tawk.to. Tawk.to is live chat software. Chats are integrated into the source text via a script. Using the chat automatically uses the services of Tawk.to. For information regarding the purpose and scope of data collection and the processing and usage of this data by Tawk.to, please see Tawk.to's privacy policy: https://www.tawk.to/privacy-policy.
e) SendGrid
If you do not want to complete an order you have placed in the shopping cart on the website www.magix.com, you have the option to receive a link by email, with which you can restore the shopping cart's contents at a later time. In order to do this, we require your name and email address. To send the emails and notifications, we use the service provider SendGrid provided by Twilio Inc., 375 Beale Street, Suite 300, San Francisco, CA 94105, USA (worldwide headquarters), and Twilio Ireland Limited, 25-28 North Wall Quay, Dublin 1, Ireland (EEA headquarters). Hereinafter this is referred to as SendGrid. SendGrid is a cloud-based SMTP provider that acts as an email delivery system and allows email to be sent without the need for dedicated email servers. SendGrid manages the technical details of email delivery, such as infrastructure scaling, reputation monitoring and real-time analytics. Cookies and web beacons (tracking pixels) are used in the emails sent by SendGrid. These allow tracking to determine whether the email sent through the SendGrid platform was delivered, opened, clicked, blocked or treated as spam. The following data is usually handled during this process: IP address, browser types, log files, information about the operating system, information about the connection, which pages are displayed, email address, which parts of the services are used, information about the performance of the services, metrics on the delivery of emails and other electronic communications.
For more information on the data processing by SendGrid, please see: https://www.twilio.com/legal/privacy#sendgrid-services
The aforementioned data will only be processed by SendGrid if you as a user actively consent to such processing.
You may at any time withdraw your agreement to the storage of data, as well as its use for sending emails by SendGrid. You can exercise your right of revocation at any time by sending an email to the data protection officer at MAGIX Software GmbH, privacy@twilio.com or by clicking on the unsubscribe link provided in each email.
f) Piwik PRO
For the purpose of monitoring the functionality of our websites and online stores and evaluating user feedback, we rely on Piwik PRO for web monitoring. Thereby we collect, for example, which pages and elements cause errors and when visitors do not find their destination. Within Piwik PRO standard mode, no cookies are created without explicit consent. The collected usage information from this site is transferred to servers in Europe and not shared with third parties. The IP addresses that are processed are exclusively masked (i.e. anonymized). Direct personal reference is therefore not possible. We have concluded a contract with Piwik PRO with order processing agreement in which Piwik PRO undertakes to comply with the level of data protection provided within the EU when processing user data and exclusively processes data in accordance with our instructions. Contact and further information: Piwik PRO GmbH, Kurfürstendamm 21, 10719 Berlin, DE, Link to the privacy policy: https://piwik.pro/privacy-policy/
g) Google Customer Match
We use Google Customer Match to periodically send youadvertisements that we think are most relevant to you. This feature enables usto provide ads based on your preferences as part of a specific group of people.We do not share any of your personal information, such as name or emailaddress, with any third-party networks. These networks only receive a uniqueidentifier. You can manage your privacy settings in the privacy tab of youraccount for third-party processing. Find more information about Google CustomerMatch at: https://policies.google.com/privacy
h) Facebook Conversion API
We utilize a tracking tool namedFacebook Conversion API developed by Facebook/Meta Platforms Ireland Limited, 4Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, a subsidiary of Facebook / META Inc. 1601, Willow Road Menlo Park, CA 94025, USA. This is adata interface through which we transmit data about your activity on ourwebsite to Facebook for evaluation. This enables us to provide advertisementsthat match your user behavior on our website. In conjunction with ConversionAPI, we make use of the following data: • Client User Agent (the browser youare using and your operating system) We transmit this data to Facebook. In thisprocess, the data is also transmitted to Facebook within the USA. The EUCommission has not issued an adequacy decision regarding the transfer of datato the USA. Facebook ensures an adequate level of data security in accordancewith the EU standard contractual clauses. You can find a copy of thecontractual clauses at: https://www.facebook.com/legal/EU_data_transfer_addendum The legal basis for the data processing is your consent according to Art. 6para. 1 a) DSGVO. You can revoke your consent for any data processing byFacebook on our web domain at any time with effect from that time by changingyour preferences in our cookie settings.
7. Cookies/Cookie settings
We use cookies on our websites in order to be able to display and optimize our websites using their full range of content, to permanently display the most relevantcontent for you, to compile statistics on the use of our websites and for marketing purposes such as sending newsletters tailored to your interests. When used for marketing purposes, usage data is also transferred to third countries such as the USA that do not have a level of data protection equal to that in Europe. To manage your cookie settings, we use a cookie consent solution from OneTrust.
The cookie consent tool appears as a banner on our website. By clicking on "ACCEPT COOKIES", you consent to the use of analytics tools for the purposes mentioned above. Via the button "COOKIE SETTINGS" at the website footer, you can individually select unnecessary cookies and also change them at any time. You can also revoke your consent in the settings at any time with effect for the future.
The following analytics tools are managed by the cookie consent tool:
a) Google Analytics
MAGIX has integrated Google Analytics components into its websites. The operator for Google Analytics components is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, USA. For web analysis with Google Analytics, MAGIX uses an anonymization function, where Google shortens and anonymizes the IP address for the Internet connection of the data subject (hereinafter "data subject"). Google Analytics is a web analytics service. Web analytics is the collection, organization and analysis of data on the behavior of visitors to websites. A web analytics service collects, among other things, data regarding the websites the data subject came to a website from ("referrer" URLs), which subpages of the websites were accessed or how often and for how long a website was viewed. These web analysis metrics are mainly used as a data basis for optimizing the functions and contents of a website. Google Analytics sets a cookie on the computer of the data subject. Using cookies enables Google to analyze the use of our websites. Each time a user visits one of the pages of the websites that are operated by MAGIX and upon which Google Analytics components are embedded, the Internet browser on the computer of the data subject is automatically prompted by the Google Analytics components to transmit data to Google for the purpose of online analysis. As part of this technical procedure, Google obtains knowledge of personal data, such as the IP address of the data subject, which enables Google to trace the origin of the visitors and their behavior on the site, among other things.
Cookies are used to store information such as access time, the location from which access came and the frequency of visits to our websites by the data subject. For every visit to our websites, this data, including the IP address of the Internet connection used by the data subject, will be transferred to Google in the United States of America. This personal data will be stored by Google in the United States of America. Google may disclose the personal data collected through this technical process to third parties.
You can use the cookie consent tool at any time to manage cookie settings for our websites as described above. Further information and the Google Analytics Privacy Policy can be viewed at https://policies.google.com/privacy.
b) Hotjar
Hotjar is a website analytics system provided by Hotjar Ltd, Dragonara Business Centre, 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta, which enables us to evaluate the use of our website. MAGIX uses Hotjar to anonymously evaluate interaction with content (for example in terms of click statistics or scroll depth). Hotjar does not collect or store any personal data. In using Hotjar, our goal is to gain an understanding of how users interact with content elements on our site in aggregate. This knowledge forms the basis for improvements we make to the accessibility and user experience of our websites. For more information, visit https://www.hotjar.com/legal/policies/privacy/.
c) Emarsys
Emarsys Interactive Services GmbH is a technology company that provides an omnichannel customer engagement platform that enables services such as sending email and customized in-app messages. We use this omnichannel customer engagement platform for the purpose of measuring sales/performance/function of campaigns and for providing offers and services related to customer registration. The aim of this measurement is to analyze and improve the efficiency and relevance of our existing customer communication (CRM) on a long-term basis. The operator is Emarsys eMarketing Systems GmbH, Märzstraße 1, 1150 Vienna, Austria. For more information, visit https://emarsys.com/privacy-policy/.
d) Dynamic Yield
Dynamic Yield (Dynamic Yield Ltd, Highlands House, Basingstoke Road, Spencers Wood, Reading, Berkshire, England RG7 1NT) is a technology company that aims to improve customer experience on websites by providing relevant content. Dynamic Yield's engine uses machine learning and predictive algorithms to provide personalization, recommendations, automatic optimization and additional content. Dynamic Yield uses cookies for this and only collects pseudonymized information about usage activities on our website. Direct personal reference is therefore not possible. MAGIX uses the service provided by Dynamic Yield to offer visitors the most relevant and successful content possible and to test user acceptance of new functions. You can learn more about this at: https://www.dynamicyield.com/platform-privacy-policy/
e) Affiliate networks
Affiliate marketing is a web-based distribution system, which allows commercial operators of websites, merchants or advertisers, to place advertisements, which are mostly compensated per click or sales commission, on third party websites (partners), which are also called affiliates or publishers. The merchant provides advertising media over an affiliate network such as a banner advertisement or a suitable media for Internet advertisement, which is subsequently linked and advertised by an affiliate on their own websites or other such channel, such as social media or email marketing. The respective affiliate network places a cookie on your computer ("affiliate cookie"). The affiliate cookie does not save any personal data. Only the identification number of the affiliate is saved, that is, the partner who is referring a potential customer, as well as a reference number for the website visitor and the advertising media clicked. This data is stored for the purpose of processing commission payments between a merchant and the affiliate, which is processed via the affiliate network. You can manage cookie settings for our websites at any time, as described above.
LinkShare (Rakuten Advertising)
Rakuten Advertising is an affiliate network for managing our publishers. We use this to measure the performance of publishers and to pay commission to publishers for generated sales. For more information, visit https://go.rakutenadvertising.com/hubfs/Website-Privacy-Policy-English.pdf
AWIN
AWIN is an affiliate network for managing our publishers. We use this to measure the performance of publishers and to pay commission to publishers for generated sales. For more information, visit https://www.awin.com/privacy
TradeTracker
Tradetracker is an affiliate network for managing our publishers. We use this to measure the performance of publishers and to pay commission to publishers for generated sales. For further information, please visit https://tradetracker.com/privacy-policy/
ADCELL
Adcell is an affiliate network for managing our publishers. We use this to measure the performance of publishers and to pay commission to publishers for generated sales. For more information, visit https://www.adcell.de/datenschutz
Effiliation
Effiliation is an affiliate network for managing our publishers. We use this to measure the performance of publishers and to pay commission to publishers for generated sales. For more information, visit https://www.effiliation.com/en/privacypolicy
CJ
CJ is an affiliate network for managing our publishers. We use this to measure the performance of publishers and to pay commission to publishers for generated sales. For more information, please visit https://www.epsilon.com/emea/privacy-policy
f) Facebook
Facebook is a social network. The platform collects various kinds of user information and activity, which is provided by the user about themselves or shared by other users. This information includes the individual user's networks and connections, payment information, device information, information about websites and apps with Facebook integration, other Facebook companies and information from third parties including interaction with advertising partners. Detailed information about the privacy policy – available under https://www.facebook.com/about/privacy – provides information about the collection, processing and use of personal data through Facebook. Users can restrict and control their individual privacy settings under https://www.facebook.com/about/basics. Facebook is operated by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. Facebook uses cookies and other technology to collect and save identifiers and additional user information about computers, phones and other devices. Cookies enable Facebook to process user information on Facebook itself and also to track user behavior on other websites and apps, regardless of whether the user is registered or logged in. In addition, cookies support the targeted placement of advertisements and help companies that use Facebook products to evaluate and optimize their advertising campaigns. More information about Facebook's cookie policy can be found under https://www.facebook.com/policies/cookies/.. MAGIX uses Facebook as a platform for increasing brand awareness and as an advertising platform for MAGIX products. To assist with performance measurement of these campaigns, MAGIX has implemented Facebook Conversion Tracking on its own homepages. This form of tracking enables the sharing of information about user behavior with Facebook in order to enhance product relevance and advertising effectiveness for users and their interests. Using Facebook targeting options, MAGIX identifies individual target groups on the platform (according to location, age, interests etc.) for targeted advertising using relevant content. Users can view, modify and limit targeting options and advertising preferences in their advertisement settings under https://www.facebook.com/ads/about/.
g) Google Ads
Google Ads is an Internet advertising service that permits advertisers to place ads in Google search engine results and in the Google advertising network. Google Ads enables advertisers to set predefined keywords: an advertisement will be displayed in Google search results only if the user's search engine results are relevant to the keywords. Within the Google advertising network, advertisements are distributed to thematically relevant websites by means of an automatic algorithm and predefined keywords. Google Ads are used for the advertisement of our websites through the placement of interest-based advertisements on websites of other companies and in the search engines results for search engine Google, as well as the placement of third party advertisements on our website. If the data subject arrives at our website by clicking on a Google advertisement, Google will place a "conversion cookie" on their computer. The definition of cookies has been provided above. A conversion cookie loses its validity after a limited period of time and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to determine whether certain subpages, such as the shopping basket of an online shop system, have been accessed on our website. The conversion cookie enables both us and Google to track whether a data subject who has accessed our website via an Ads advertisement has generated revenue, that is, whether they have completed or canceled a purchase of goods. The data and information obtained through the use of conversion cookies are used by Google to create statistics about visits to our website. These visitor statistics are in turn used by us to determine the total number of users who arrived at our website via Ads advertisements, as well as the success rate of the corresponding Ads advertisement, and to optimize our Ads advertisements in the future. Neither our company nor the other clients of Google Ads receive information from Google which could identify the data subject. Personal data, for example the websites that have been visited by the data subject, is saved using conversion cookies. For every visit to our websites, therefore, personal data including the IP address of the Internet connection of the data subject will be transmitted to Google in the United States of America. This personal data will be stored by Google in the United States of America. Google may disclose the personal data collected through this technical process to third parties. You can use the cookie consent tool at any time to manage cookie settings for our websites as described above.
h) Microsoft Ads
MAGIX has integrated Bing Ads into this website. Bing Ads is an Internet advertising service that allows advertisers to place ads both in Bing's search engine results and in the Bing advertising network. Bing Ads allows an advertiser to specify certain keywords in advance, which are used to display an ad in Bing's search engine results only when the user uses the search engine to retrieve a keyword-relevant search result. In the Bing advertising network, the ads are distributed to topic-relevant websites using an automatic algorithm and taking into account the previously defined keywords. The operating company for Bing Ads' services is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. The purpose of Bing Ads is to promote our website by displaying interest-relative advertising on Bing.com (and websites operated by Bing such as MSN.com, Bing.de and Bing.co.uk), AOL and Yahoo.com (including websites operated by Yahoo). The search network also includes third-party websites operated by Microsoft and Yahoo consortium search partners.
If you access our website via such an advertisement, a cookie is placed on your computer. A conversion cookie loses its validity after thirty days and is not used to identify the data subject. If the cookie has not yet expired, the conversion cookie is used to determine whether certain subpages, such as the shopping basket of an online shop system, have been accessed on our website. The conversion cookie enables both us and Microsoft to track whether a data subject who has accessed our website via a Bing Ads advertisement has generated revenue, that is, whether they have completed or canceled a purchase of goods. A Bing UET tag is integrated into our website. This is a code used in connection with the cookie to store personal information, such as the web pages visited by the data subject. Personal data, including the IP address of the Internet connection used by the data subject, is therefore transferred to Microsoft in Australia, Austria, Brazil, Canada, Finland, France, Germany, Hong Kong, India, Ireland, Japan, Korea, Malaysia, the Netherlands, Singapore, the United Kingdom and the United States of America each time he or she visits our website. This personal data is stored by Microsoft in Australia, Austria, Brazil, Canada, Finland, France, Germany, Hong Kong, India, Ireland, Japan, Korea, Malaysia, the Netherlands, Singapore, the United Kingdom, and the United States of America. In addition, Microsoft may be able to track your usage across multiple electronic devices through cross-device tracking, enabling you to display personalized advertising on or in Microsoft webpages and apps. You can disable this behavior at https://account.microsoft.com/privacy/ad-settings/ (Opt Out). The data subject can adjust the setting of cookies by our website, as already described above, at any time by means of an appropriate setting in the cookie consent tool. For more information on Bing Ads' analytics services, please visit the Bing Ads website (https://help.bingads.microsoft.com/#apex/3/de/53056/2). For more information about Microsoft and Bing's privacy policy, please see the Microsoft Privacy Policy (https://privacy.microsoft.com/privacystatement).
i) Hubspot
We use the CRM and marketing automation system of the provider HubSpot Inc. (25 First Street, 2nd Floor, Cambridge, MA 02141, USA) with offices in Germany (Am Postbahnhof 17, 10243 Berlin) and Ireland (One Dockland Central, Dublin 1, Ireland) on the basis of your consent for the purpose of processing user requests and optimizing our online services. We have concluded a contract with HubSpot with standard contractual clauses in which HubSpot undertakes to comply with the level of data protection provided within the EU when processing user data and only processes data in accordance with our instructions. For more information on privacy, visit HubSpot's website: https://legal.hubspot.com/dpa and https://legal.hubspot.com.
8. Privacy policy for the payment methods offered
a) PayPal
MAGIX has integrated PayPal components into this website. PayPal is an online payment service provider. PayPal makes it possible to initiate online payments to or to receive payments from third parties. PayPal also acts as a trustee and provides buyer protection services.
The European operating company of PayPal is PayPal (Europe) S.à.r.l. & Cie. S.C.A., 22-24 Boulevard Royal, 2449 Luxembourg, Luxemburg.
If you select "PayPal" as a payment option in our online shop during the order process, your data will be automatically transmitted to PayPal. By selecting this payment option, you consent to the transfer of personal data required for payment processing.
The personal data transmitted to PayPal is usually first name, last name, address, email address, IP address, telephone number, mobile phone number or other data required for payment processing. Personal data in connection with the respective order are also necessary for the processing of the purchase contract.
The purpose of data transmission is to process payments and prevent fraud. MAGIX will provide PayPal with personal data in particular if there is a legitimate interest in the transfer. Personal data exchanged between PayPal and MAGIX may be transferred by PayPal to credit agencies. The purpose of this transfer is to verify identity and creditworthiness.
PayPal may pass on personal data to affiliated companies and service providers or subcontractors if this is necessary to fulfil contractual obligations or if the data is to be processed on behalf of PayPal.
The data subject has the option to revoke his or her consent to the handling of personal data by PayPal at any time. A revocation does not affect personal data which must be processed, used or transmitted for (contractual) payment processing.
PayPal's current privacy policy can be found at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
b) Other payment options
During payment, you will be forwarded to the payment page of the respective provider. Data requested for completing the payment will be directly requested through the provider and we cannot view or access this information.
Computop
For payments you make to us and for addit